I recently wrote about how your ideal customer is one who values your product the most”. And then quickly, in one of my private communities, I had this question pop up:
But how you would talk to your ideal customer if they are not the ones who try the product? In my case -- I totally agree. CTOs / Director of Engineering are probably the ones who make decisions. But it is developers who try the product first. In the article you talk about messaging. I get it. But how practically you can reach out to decision makers?
Let’s dissect this question here and get to the root of this question here, right now.
This is the "the user is not the buyer" problem.
Sure, it's a tough one, and I don't think there's a one-size-fits-all solution.
Here’s the key… it depends on one thing:
→ Who actually has the power?
(and hint, it’s not always the person with the credit card)
Let me explain…
Scenario 1 - Smaller org charts
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