Temu slashes U.S. ad spending, plummets in App Store rankings after Trump China tariffs

In just 17 days after launch, Temu surpassed Instagram, WhatsApp, Snapchat and Shein on the Apple App Store in the U.S., according to Apptopia data shared with CNBC. Chinese online retailer Temu, whose "Shop like a billionaire" marketing campaign made its way to last year's Super Bowl, has dramatically slashed its online ad spending in the U.S. and seen its ranking in Apple's App Store plunge following President Donald Trump's sweeping tariffs on trade partners. Temu, which is owned by Chinese e-commerce giant PDD Holdings , had been on an online advertising blitz in recent years in a bid to attract deal-hungry American shoppers to its site. With hefty spending on TV ads as well across Facebook, the company promoted clothing, jewelry, home goods and electronics at bargain basement prices. The strategy was so effective that Temu topped Apple's list of the most downloaded free apps in the U.S. for the past two years. Downloads of Temu on Apple's App Store have fallen 62% in recent day ... Read full article.