Jack in the Box springs into Fortnite

Brands are chasing Gen Z inTO games, and so it’s no surprise that Jack in the Box is springing into the gaming world of Fortnite. Jack in the Box will bring its mascot Jack Box and his irreverence to Epic Games’ Fortnite game, where players will grind their way through corporate ranks in “Jack’s CEO Minigames,” an exclusive experience that culminates with the ultimate prize: becoming CEO of Jack in the Box. This innovative collaboration reimagines classic Fortnite maps into an immersive Jack-themed universe where up to 12 players compete simultaneously – fashioned for those late-night gaming sessions that trigger the munchies. Players will squad up to navigate through environments built with iconic Munchie Meal items, from cult classic curly fries and tiny tacos to fan favorite Coca-Cola drinks, in an adventure as unexpected and out-of-the-box as Jack himself. Jack’s CEO minigames Players will compete in seven random minigames in a battle royale format. After each mini game round, ... Read full article.