Viral ChatGPT trend is doing 'reverse location search' from photos

There’s a somewhat concerning new trend going viral: People are using ChatGPT to figure out the location shown in pictures. This week, OpenAI released its newest AI models, o3 and o4-mini, both of which can uniquely “reason” through uploaded images. In practice, the models can crop, rotate, and zoom in on photos — even blurry and distorted ones — to thoroughly analyze them. These image-analyzing capabilities, paired with the models’ ability to search the web, make for a potent location-finding tool. Users on X quickly discovered that o3, in particular, is quite good at deducing cities, landmarks, and even restaurants and bars from subtle visual clues. In many cases, the models don’t appear to be drawing on “memories” of past ChatGPT conversations, or EXIF data, which is the metadata attached to photos that reveal details such as where the photo was taken. X is filled with examples of users giving ChatGPT restaurant menus, neighborhood snaps, facades, and self-portraits, and instruc ... Read full article.