OpenAI's most impressive move has nothing to do with AI
Published on: 2025-04-21 10:54:25
Sebastian Gollnow/picture alliance via Getty Images
ChatGPT, Sora, Operator, and the new image generator are cool, but they're not the most impressive things OpenAI has done.
Before you have me committed, hear me out. 😩
These products are AMAZING. Personally, they've improved my workflow and unlocked efficiencies that ultimately led to more revenue.
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So, what's the most impressive thing that nobody's talking about? The absolute masterclass that is OpenAI's Go-to-Market strategy. 🙌
In fact, on March 31, 2025, OpenAI's CEO, Sam Altman, announced that ChatGPT gained one million new users in just one hour, driven by high demand for its newly launched image generation feature.
In this article, we won't talk about benchmarks or how many gazillion data points were used to build a large language model.
We're going deep into OpenAI's Go-to-Market strategy. (GTM) 🤓☝️
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