AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark wearing sneakers and a ballerina with a cappuccino for a head.
One startup driving this trend is OpenArt, founded by two former Google employees in 2022. It touts around 3 million monthly active users.
The company recently launched a new “one-click story” feature in open beta, which allows users to input a single sentence, a script, or even a song and turn it into a one-minute video with a story arc. This can include anything from a light-hearted story for TikTok to more serious content like explainer videos or music videos for YouTube. OpenArt even envisions this feature being used for advertising.
With One-Click Story, there are three templates to choose from: Character Vlog, Music Video, or Explainer. For a character vlog, users start by uploading an image of their character and entering a prompt. If a song is uploaded, the software understands the lyrics and creates an animation that aligns with the song’s themes, like illustrating flowers blooming in a garden.
Users can edit individual clips by revisiting the editor’s storyboard mode and tweaking prompts for a more refined result. The platform aggregates over 50 AI models, allowing users to choose their preferred tools, such as DALLE-3, GPT, Imagen, Flux Kontext, and Stable Diffusion.
Image Credits:OpenArt
The goal of the new feature is to further lower the barrier for becoming an AI creator, a medium that remains immensely popular despite ongoing controversy.
While these tools can be beneficial — like using video generators to quickly produce content with original characters and narratives — there are numerous ethical issues to address. These include imitating other artists’ styles, intellectual property rights, and the dangers of misuse and creating misinformation.
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During testing, we noticed that the Character Vlog option may tread into a grey legal area due to the types of characters it offers — such as Pikachu, SpongeBob, and Super Mario — which could pose risks of intellectual property (IP) infringement. In June, Disney and Universal sued AI firm Midjourney over AI-generated images.
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