Roblox is letting creators fine-tune their prices by country

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is rolling out a new feature that will let creators on the platform choose to offer in-game items at region-specific prices. This means that an item’s specific price will vary to reflect a user’s local region so that it’s equivalent around the world. Right now, in-experience prices are the same globally (the platform is currently available in 180 countries). But if a developer turns on regional pricing for an in-game item like a pass (typically things with a one-time fee like access to a special area in a game or a permanent power-up), Roblox will automatically adjust the price in Robux, Roblox’s in-game currency, as needed. An example of regional pricing on Roblox showing how items that cost 199 Robux in the US would cost 139 Robux in Brazil. Image: Roblox Regional pricing will also become an option for avatar items “later this year,” according to a Roblox ... Read full article.