Bluesky Is Rolling Out Official Verification

Starting today, Bluesky is rolling out a new verification system, complete with the familiar blue check marks popularized by Twitter. The social platform, which has experienced rapid growth since it opened to the public in early 2024, formerly relied on an unconventional self-verification system where users could “authenticate” themselves by including custom domains in their web handles. Now it’s adopting a more proactive and traditional verification strategy, with the Bluesky team identifying notable accounts and bestowing blue check marks. “It’ll be a rolling process as the feature stabilizes, and then we’ll launch a public form that people can use to request verification,” says CEO Jay Graber. The highest-priority accounts right now are government officials, news organizations and journalists, and celebrities. As Bluesky has grown, it has seen an uptick in impersonators posing as public figures, as MIT Technology Review documented last year. To meet growing demand for ways to con ... Read full article.