Bezos-backed EV startup pitched investors on ‘Transformer’-like customization

Jeff Bezos-backed Slate Auto has planted multiple concept versions of its EV on the streets of California. It’s a marketing tactic that teases the secretive startup’s strategy to sell a “Transformer”-like vehicle, people familiar with the company’s internal discussions told TechCrunch. This unconventional real-world tease comes days before Slate’s April 24 launch event at Long Beach Airport, according to an invite viewed by TechCrunch. The Michigan-based startup, founded in 2022, has operated in relative secrecy until TechCrunch published a report revealing Bezos’ financial involvement, as well as its plan to price its EV at around $25,000 while encouraging buyers to customize the vehicle to their liking. That base model is referred to as the “Blank Slate” version, according to a trademark application and another person familiar with the company’s plans. Slate has also filed for a trademark for the phrase: “We Built It. You Make It.” The Autopian’s David Tracy traveled to Venice, Ca ... Read full article.