Apple drops ‘available now’ from Apple Intelligence page

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple has stopped listing its Apple Intelligence features as “available now” following an inquiry from the National Advertising Division (NAD). Based on an archived webpage, it looks like Apple removed the claim from the top of its Apple Intelligence page in late March. The NAD, which is part of the Better Business Bureau, reviews national advertising campaigns for truthfulness. It recommended that Apple “discontinue or modify” its “available now” claim, saying it “reasonably conveyed the message” that AI-powered features like Priority Notifications, Genmoji, Image Playground, and a ChatGPT integration were available with the launch of the iPhone 16. The NAD also notes that the footnote attached to the claim was “neither sufficiently clear and conspicuous nor close to the triggering claims.” Apple previously said its AI features were ‘Av ... Read full article.