Apple told to remove ‘Available now’ from Apple Intelligence page

If you’ve visited the Apple Intelligence page on Apple’s website recently, you might have noticed some changes. That’s because the National Advertising Division (NAD) of the Better Business Bureau just wrapped up an official inquiry that prompted revisions—including removing “Available now” from the banner and more. NAD found Apple’s AI advertising had been misleading Today NAD published a press release detailing its findings regarding Apple’s AI advertising. In short, the organization found that the Apple Intelligence site offered misleading promises that needed to be removed or modified. NAD found that Apple’s unqualified “Available Now” claim, positioned at the top of its Apple Intelligence webpage and above detailed feature descriptions, reasonably conveyed the message that all listed features…were available at the launch of the iPhone 16 and iPhone 16 Pro. Although Apple launched these features in staggered software updates between October 2024 and March 2025, NAD found that t ... Read full article.