The 4 types of people interested in AI agents - and what businesses can learn from them

SpiffyJ/Getty Images AI agents are changing how we work, but Salesforce's latest research reveals that consumers are also looking to agentic AI to simplify their daily lives. The survey of 2,552 US consumers identified four personality types interested in AI agents: the Life-Hacker, the Tastemaker, the Minimalist, and the Smarty Pants. Also: Why neglecting AI ethics is such risky business - and how to do AI right The findings reveal that consumer personas are as varied as the AI agents serving them. The ability of agents to personalize services based on each individual's traits will unlock opportunities for brands and consumers as this technology continues to scale. The study also revealed a rich landscape of opportunity for AI agents through these key personas: The Smarty Pants (43%) who values informed decision-making who values informed decision-making The Minimalist (22%) who prioritizes simplification who prioritizes simplification The Life-Hacker (16%) who seeks efficiency ... Read full article.