Apple AI ads did not make ‘adequate’ disclosures, watchdog says

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that weren't released when the ads were broadcast. The National Advertising Division, a non-profit focused on "truth in advertising," said that following an inquiry from the organization about Siri improvements, Apple told it that it would permanently discontinue a TV ad called "More Personal Siri" that focused on a big AI improvement to Siri. That ad premiered in September and promoted the iPhone 16 with unreleased features. In March, Apple said it would delay the release of those features to "the coming year." "NAD recommended that Apple avoid conveying the message that features are available when they are not," the group said. Apple didn't respond to a request for comment. The company told NAD it disagreed with the findings but would follow the group's recommendations, the non-profit said. NAD's decision is the latest blow to Apple's reputation ... Read full article.