B3 partner with Reach Labs to launch user acquisition platform and GameChain

B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe’s startup Reach Labs to deploy a user acquisition (UA) platform. B3’s Layer 3 blockchain platform harnesses social network effects and financial incentives to drive users to discover experiences. Reach Labs will also publish first-party and third-party game titles on its own custom GameChain. Founded by leaders from acclaimed game publishers Jam City, Ubisoft, and Gameloft, Reach Labs is the latest flagship partner to launch within B3’s Open Gaming framework, giving developers access to growth tools previously unavailable in the onchain gaming space. Reach Labs is helmed by a team with deep experience across games, consumer tech, and digital entertainment. Chris DeWolfe, former CEO of MySpace and cofounder of Jam City, and Jeremy Horn, former vice president of strategy at Jam City, lead the Reach Labs team. “We’re really excited about this partnership with B3,” said DeWolfe, in an interview wi ... Read full article.