Threads adds more ads

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Meta is opening up ads on Threads to “all eligible advertisers globally” and plans to show them to users in “select markets at launch,” according to an update to the company’s January blog post about ads on the platform. The company plans to test ads in more than 30 countries globally, including the US, spokesperson Matthew Tye tells The Verge. “We are taking a phased approach to rolling out ads in Threads as we learn more about how to maximize both the user and advertiser experience,” according to Tye. To spot an ad in your feed, look for a post with a “Sponsored” label in gray next to the account’s username. Here’s what a Threads ad looks like. Image: Meta In January, Meta announced that it was introducing a “limited, early test of ads in Threads” with a “handful of brands in the US and Japan.” That announcement followed a Threads post from April 2024 where Ins ... Read full article.