Meta makes ads on Threads available to all eligible advertisers

This photo illustration created in Washington, DC, on July 6, 2023, shows the logo for Threads, an Instagram app, reflected in its opening page. Meta has opened up its Threads microblogging service to all advertisers. The social networking giant said Wednesday in a blog post that all "eligible advertisers globally" will be able to run ads on Threads, marking an expansion from the company's initial testing with a few U.S. and Japanese companies, which began in January. Businesses running Threads ads can also access Meta's so-called inventory filter that determines whether their promotions appear near offensive content, Meta said in the blog post. "These ads will be delivered in select markets at launch and will roll out to additional markets as we continue to test and learn," Meta said in the post. Meta's testing of Threads ads represents the company's initial foray into generating revenue for its Twitter-like service that debuted in July 2023. In January, Meta chief financial off ... Read full article.