Is that image real or AI? Now Adobe's got an app for that - here's how to use it
Published on: 2025-08-11 23:00:18
Adobe
The growing popularity of generative AI image generators has created a two-pronged problem: Creators struggle to protect their work from being used to train the models, while the rest of us struggle to distinguish between what's real and what's generated. Adobe's Content Authenticity app seeks to solve the issue on both fronts.
On Thursday, Adobe announced its free Adobe Content Authenticity app would be available as a public beta. With the app, creators can apply Content Credentials, a secure type of cryptographic metadata that includes the content's vital ingredients, such as the creator's name, time, date created, and tools used in their work.
How do Content Credentials protect creators?
Adobe's Content Credentials stay throughout the entire lifecycle of the work, even if a screenshot of the content is taken, giving creators the peace of mind that their content will always be properly attributed. The creator is in complete control of what is attached to their digital work,
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