Reddit and Moloco join Google, Meta, TikTok and Apple in mobile ad leadership

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad leadership, Singular said. This year’s report reflects tens of billions of dollars in ad spend, billions of app installs, and trillions of in-app and web ad impressions across millions of advertising campaigns. With all that data, it offers marketers a roadmap to the best ad partners for return on ad spend (ROAS). (We last covered it in 2023). “The dominance of Google and Meta remains but names like TikTok, Apple Search Ads, and Moloco are firmly in the global growth conversation,” said John Koetsier, vice president of Insights at Singular, in a statement. “And our new Singular ROI Quadrant reveals that it’s often smaller ad networks that deliver outsized ROI for advertisers.” Also interesting, given Applovin’s massive valuation surge ... Read full article.