Facebook cracks down on spammy content by cutting reach and monetization

Facebook will begin lowering the reach of accounts sharing spammy content and making them ineligible for monetization, Meta announced on Thursday. The company is also increasing efforts to remove Facebook accounts that coordinate fake engagement and impersonate others, it says. The move comes as Meta CEO Mark Zuckerberg has promised a return to “OG Facebook.” The social network’s plan to crack down on spammy content could be seen as an attempt to return to Facebook’s glory days when users’ feeds were filled with authentic content from real people. The announcement also comes as AI slop is becoming a serious problem across social media platforms, including Facebook. While Facebook’s announcement post doesn’t mention this issue, it’s likely that the crack down will include AI slop. We’ve reached out to Facebook for comment. Meta admits that some accounts on its platform try to game the algorithm to increase views or gain unfair monetization advantages, which results in spammy content ... Read full article.