I Demoed Adobe's Coolest New AI and Creative Tools. Here Are My Top Five Favorites

If you consider yourself at all arty and creative, you're pretty much guaranteed to have experimented with Adobe's software tools at one time or another. I'm more of a casual creative, mostly using Lightroom and occasionally dipping into Photoshop and Premiere. But at my first Adobe Max Creative Conference in London this week, I was impressed by how the many new features and tools that the company unveiled across its entire suite of products – from Firefly generative AI tools to Creative Cloud – make it easier than ever for people like me to tap into our artistic side. I'm not simply talking about the ability to use generative AI to do the heavy lifting of making art for us. Adobe is using AI to demystify the more technical aspects of its platforms, decrease the time and effort needed to complete the more repetitive and mundane tasks, and ultimately pick up the slack where our own lack of forethought or finesse has let us down. The debate about the role of AI in the creative process ... Read full article.