An Artist Claims to Have Created Paint in a ‘New’ Impossible Hue Conjured by Scientists

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new color” that was beyond the “natural human gamut.” Researchers did this by firing laser pulses into volunteers’ eyes, thus manipulating their sight to induce the new hue. Now, a British artist claims to have literally bottled the color. Stuart Semple claims to have reproduced the new color and is selling it on his website. He has dubbed it “YOLO.” “Scientists discover new colour and I’ve already liberated it,” Semple recently wrote on his Instagram. “The most expensive paint on the planet is super affordable for artists. Scientists may not be interested in the artistic uses for their new colour discovery but I am. That’s why I’ve been up all night making YOLO for you all – if you want some grab it from culturehustle.com.” There’s just one problem: scientists say that the color can’t be reproduced outside of their experiment. “It’s impossible to recreate a col ... Read full article.