Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads

Perplexity doesn’t just want to compete with Google, it apparently wants to be Google. CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads. “That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.” And work-related queries won’t help the AI company build an accurate-enough dossier. “On the other hand, what are the things you’re buying; which hotels are you going [to]; which restaurants are you going to; what are you spending time browsing, tells us so much more about you,” he explained. Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them. “W ... Read full article.