The Trump family’s crypto empire is making another major move on Wall Street.
World Liberty Financial, the crypto firm founded by the Trump family last September, has struck a massive deal that will see a publicly traded fintech company, ALT5 Sigma, purchase up to $1.5 billion of the family’s proprietary cryptocurrency, $WLFI.
The deal is a landmark event that further intertwines the Trump family’s private business ventures with President Donald Trump’s increasingly pro-crypto government policies, a move made amidst an continuing conversation about the ethics or legality of such crossover.
According to filings with the Security and Exchange Commission, ALT5 Sigma plans to sell $1.5 billion of its own shares and use the proceeds to buy the $WLFI token, which it will then hold on its corporate balance sheet. The deal also installs key Trump allies on ALT5’s board: Eric Trump will become a board member, and Zach Witkoff, a World Liberty co-founder and son of a presidential advisor, will become the new chairman.
Witkoff celebrated the move on X, calling it “Another historic milestone for @worldlibertyfi with @ALT5_Sigma.”
Eric Trump was equally enthusiastic: “I am excited to join the Board of ALT5 Sigma and help lead the way in revolutionizing the digital asset space! @DonaldJTrumpJr and I are deeply committed to the success of this company and its innovative approach.”
Breaking: I am excited to join the Board of ALT5 Sigma and help lead the way in revolutionizing the digital asset space! @DonaldJTrumpJr and I are deeply committed to the success of this company and its innovative approach. $ALTS pic.twitter.com/iXQ91xKa48 — Eric Trump (@EricTrump) August 12, 2025
The Trend: Corporate Crypto Treasuries
This deal is a new twist on a growing trend in the crypto world: the corporate treasury strategy. A crypto treasury is when a company decides to hold cryptocurrency instead of dollars, euros, or other traditional assets. For example, if Apple decided to keep billions in Bitcoin rather than cash in its corporate reserves, that would be a Bitcoin treasury strategy.
This idea has grown into a broader vision called DeFi (decentralized finance), where companies raise money, pay investors, and track assets entirely on blockchains, without the big banks. These assets can be “programmable” (rules are built into the code), instantly traceable, and theoretically easier to trade.
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