Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers

Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack. Powered by Optable’s identity management and data collaboration infrastructure, Gamer.ID is a gaming-native identity solution enabling brands and agencies to reach gaming audiences with precision, scale, and compliance. At the core of Gamer.ID is Gamer.Graph, Livewire’s proprietary identity resolution engine. Gamer.Graph analyzes real-time and predictive data, empowering brands to precisely target the right players with the right messaging – all without compromising user privacy. Gamer.ID is like a smart system that helps brands understand gamers while keeping data private, the company said. As gaming surpasses traditional entertainment formats, brands require a purpose-built identity framework to connect with gamers across PC, console, mobile, CTV, esports, and retail media networks. Gamer.ID eliminates reliance on third-party cookies, providing dete ... Read full article.