Hasbro Wants Tariff-Exempt Toys as Magic: The Gathering Cards Keep Selling

It’s been nearly a full month after the Trump administration’s tariffs went into effect (then semi-reversed), and several companies have been impacted. For the most part, Hasbro isn’t one of them. In the company’s recent investor call, CEO Chris Cocks said it was “well positioned” within the current global trade situation. Its games business is mostly digital, or in the case of its board game division, mostly made domestically. Wizards of the Coast, which handles Dungeons & Dragons and Magic: The Gathering, has “low tariff exposure.” Its domestic supply is stationed in Texas and North Carolina, and international manufacturers are in Kyoto, Japan or Europe, both of which are currently exempt from the tariffs. China, which has been hit with the brunt of those tariffs, is still a “major manufacturing hub,” and the D&D boxed sets are the only Wizards-related import from the country. That said, Cocks acknowledged Hasbro’s been performing “more complex logistics,” and called for a “more pr ... Read full article.