Apple TV+ is ‘worst marketer in the universe,’ says producer

Apple TV+ is over five years old, and besides its viral Ted Lasso moment, the streamer has struggled to gain mainstream traction until just recently. One producer who made a show for Apple thinks he knows why. Apple’s marketing is ‘the best for iPhones, the worst for television’ Rafa Sales Ross at Variety recently interviewed TV producer Alex Berger, who made La Maison for Apple TV+. That partnership is apparently not one he intends to repeat. “Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for iPhones, the worst for television. They don’t do marketing, and it was an issue for us with ‘La Maison.’ We did a great show that had an amazing success in France and other places in Europe, but they never promoted it. It drove me crazy.” Asked why, while believing Apple TV+ to lack in marketing efforts, did he decide to take “La Maison” to the streamer, Berger said simply: “Hope. We had hope.” “Apple TV+ had never done a ... Read full article.