On Monday, Ford announced plans for an affordable electric truck with a 2027 delivery date and an expected price tag of about $30,000, thanks in part to a new manufacturing process that it says will help cut costs.
This could be the shot in the arm that the slowing US EV market needs. If anything can get Americans excited, it’s a truck, especially an affordable one.
However, there are some significant hurdles in the way. EV sales are slowing, and Ford in particular has struggled recently. The adoption barriers also continue to mount, with the Trump administration cutting tax credits as well as rules designed to push automakers toward zero-emissions vehicles. And that’s not to mention tariffs. Can Ford really deliver on its promises?
—Casey Crownhart
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