On Monday, Ford announced plans for an affordable electric truck with a 2027 delivery date and an expected price tag of about $30,000, thanks in part to a new manufacturing process that it says will help cut costs.
This could be the shot in the arm that the slowing US EV market needs. If anything can get Americans excited, it’s a truck, especially an affordable one.
However, there are some significant hurdles in the way. EV sales are slowing, and Ford in particular has struggled recently. The adoption barriers also continue to mount, with the Trump administration cutting tax credits as well as rules designed to push automakers toward zero-emissions vehicles. And that’s not to mention tariffs. Can Ford really deliver on its promises?
—Casey Crownhart
This article is from The Spark, MIT Technology Review’s weekly climate newsletter. To receive it in your inbox every Wednesday, sign up here.
To read more of our EV coverage, why not check out:
+ China’s EV giants are betting big on humanoid robots. Their technical know-how and existing supply chains could give them a significant head start in the sector. Read the full story.
+ Why bigger EVs aren’t always better. The world is moving toward larger vehicles, and EVs are following the trend.
... continue reading