Lately’s new gamified app helps people arrive on time

A new app called Lately launched on the App Store a few weeks ago, targeting people with ADHD to help them arrive on time and rewarding them for doing so. The service is designed to help users manage their travel plans by notifying them when it’s time to leave for a trip, sending reminders 30 minutes, 10 minutes, and 5 minutes before departure. It also features Live Activities on iPhone and Apple Watch that display a countdown to leave. To encourage timely departures, Lately employs a point reward system with four difficulty levels. The easiest level, “Goldfish,” awards users 3 points for being early, 2 points for being on time, and 0 for being late, while the other levels — “Coffee,” “Grown Up,” and “Yoda” — become progressively less forgiving. Yoda, for instance, deducts 2 points for being late. As users accumulate points, they level up and unlock various virtual characters within the app that serve as achievement badges. While the reward may appear simple, it may provide users w ... Read full article.