AI Browser Will Track Every Single Thing You Do, CEO Reveals

Let's face it: internet ads are a fixture of life in the 21st century. Since 2002, Google has been rolling out features designed to monetize our browsing habits and feed our data to marketing companies hellbent on optimizing their advertising schemes. Now, AI company Perplexity wants to use AI to even further optimize the way it sucks up your data to sell at a profit. As spotted by TechCrunch, Perplexity CEO Aravind Srinivas said on a YouTube podcast earlier this week that his company is working on an AI browser with the goal of tracking users harder than any web browser has ever tracked before. "Once you understand the user deeply enough, the user can probably trust you if you show them relevant sponsored content, as long as it's super personalized and hyper-optimized to that user," Srinivas said of Perplexity's AI browser efforts. "If any of the AI companies could do that, I think that could be a thing where brands could pay a lot more money to advertise there." "We wanna get dat ... Read full article.