YouTube will show fewer ads in ‘interruptive’ slots

is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Starting May 12th, YouTube says it will show fewer mid-roll ads that it thinks will interrupt sentences or action sequences, and more at “natural break points” like pauses or transitions, according to a help page on the change. The company says it’s also inserting “additional, automatic ad-slots at natural break points” into older videos with manually-placed slots, a change creators can opt out of. YouTubers can decide to use automatically chosen ad slots instead of manual, or a mix of both. Those who prefer to keep things manual can check whether their chosen mid-roll slots “are considered interruptive” using a YouTube Studio feedback tool the company is rolling out. YouTube says that this will ensure creators are picking slots “where ads are likely to be served.” An example of YouTube Studio’s new feedback feature. Image: YouTube The company ... Read full article.