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The RealReal founder Julie Wainwright has a startling new memoir

Published on: 2025-08-07 10:02:27

Julie Wainwright has taken two companies public, a pretty incredible feat by any standard. Yet in her new memoir, Time to Get Real, she offers readers something even more valuable: a blunt look at the messy realities of leadership. Wainwright shares the kinds of tough truths that many high-achieving CEOs can relate to but rarely discuss publicly, including the aftermath of what many would consider her first major setback, which was shutting down Pets.com during the 2000 market crash. If you’re of a certain age, you definitely remember it. The online pet supplies startup had become instantly recognizable thanks to its memorable sock puppet mascot and catchy slogan, “Because pets can’t drive.” But what seemed like just a fleeting moment in the dot-com bubble’s burst would cast a shadow over Wainwright’s career for nearly a decade. “When I would talk to recruiters, it was like, ‘No one’s going to hire you anymore,’” Wainwright said in an interview with this editor earlier this week. It ... Read full article.