Our tiny startup recently acquired the most popular open-source Unity MCP repo on GitHub, and things didn’t quite go as planned. Here are the lessons we learned for anyone considering buying an open source repo.
Why we bought the repo
First, we like open source and want Unity MCP to stay relevant and open source indefinitely.
Second, there’s distribution: being the name behind the project. If you don’t want to set up MCP yourself, you can one-click install Coplay for a premium experience.
When the original creator of Unity MCP, Justin Barnett , agreed to sell - and to join our team - we were delighted.
For all of us on the team, this was our first repo acquisition. We did a bunch of research on mechanics and ROI - and still learned a few things the hard way:
1. SEO of the repo gets reset
In summary the Google SEO gets trashed when you change the owner of a repo.
After the purchase, ownership moved to our Coplay organization on GitHub. The repo URL changed from
https://github.com/justinpbarnett/unity-mcp
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