iPhone 17 Cameras Might Get Improved Video Skills. As a Creator, I'm Excited

The iPhone 16 Pro is already an extremely powerful tool for both photographers and videographers alike, thanks to its stellar rear cameras and ProRes Log video support. However, Bloomberg's Mark Gurman -- an Apple analyst with a reliable track record -- writes that for the iPhone 17 Pro line, Apple "will stress improvements to video recording" in a move to "get the vlogging community away from stand alone cameras." As a YouTube creator and professional photographer myself, I'm intrigued. Sadly, Gurman hasn't offered any details on what these video improvements might be. And to be fair to Apple, it's already leading the way with some of its video production capabilities. The combination of ProRes recording and Log color profiles on the last couple of iPhone Pro models has made them not just great video cameras for everyday vloggers, but powerful enough to be the primary cameras for Hollywood films. Samsung clearly took note of Apple's video dominance in the creative space as it equippe ... Read full article.