MAGA’s next wave of influencers saved TikTok

While Congress was passing its TikTok ban, congressional staffers were glued to their feeds Over its roughly one-year lifetime, according to journalist Kyle Tharp, the campaign account @TeamTrump has garnered 2.8 billion views, the most of any campaign or politician on the platform. In contrast, the Democrats’ TikTok account has roughly 670 million views, while @KamalaHQ, the official account of Kamala Harris’s campaign, has been inactive since December. The momentum has carried past the election, too: since January 1st, @TeamTrump has gained a staggering 230 million views and 16 million likes. That month, Trump posted an infographic on Truth Social showing his performance on the platform and asked: “Why would I want to get rid of TikTok?” Trump is best known as an all-caps microblogger, and he’s several decades older than the vast majority of TikTok’s users. (Roughly 70 percent of American TikTok users are between 18 and 34.) But ever since the 1980s, Trump’s spent his entire adul ... Read full article.