Amazon Prime Day to Return in July Amid Tariff Pricing Shakeup

Amazon Prime Day will return in July. Amazon on Tuesday announced the 2025 edition of the summer shopping event, which typically brings some of its best Amazon deals of the year. The mega retailer isn't yet announcing specific dates, according to Amazon spokesperson Alicia Hopkins, who responded via email to questions about the timing. The two-day sales event, which is exclusively for Prime members, took place last year July 16-17. Looming price hikes due to tariffs could impact how much savings shoppers can expect. Amazon will reportedly start displaying the original prices of products alongside how much the Trump administration's tariffs add to a product's price. The White House immediately denounced any such plan by Amazon. "This is a hostile and political act by Amazon," Press Secretary Karoline Leavitt said during a White House press briefing on Tuesday. Amazon did not immediately respond to a follow-up request for comment. So what could tariffs mean for your Prime Day shoppi ... Read full article.