Gallium Studios finds Will Wright’s memories game, Proxi, as hard to pitch as The Sims

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise that has sold 200 million copies and generated $5 billion in revenues to date. Wright has some deja vu today as he pitches Proxi, a game about memories that is unlike anything else in the market. It is highly original, but so different that potential investors in Wright’s Gallium Studios are gunshy about backing it. “This is a boat I’ve been in before. I’m kind of used to being in this position,” Wright said in an interview with GamesBeat. “We’re struggling with getting the product out there,” said Lauren Elliott, CEO of Gallium Studios, in an interview with GamesBeat. “Our story is about how hard it is getting brand new projects off the ground, particularly with larger publishers. There are parallels between Proxi and The Sims.” The architecture and the ant simulations The Sims 4 is st ... Read full article.