Snapchat scraps ‘simple’ redesign as it loses users in North America

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Snap is backing away from plans to simplify the design of Snapchat as it reports losing 1 million users in North America. As part of its Q1 2025 earnings report on Tuesday, Snap revealed that it’s instead going to start testing a “refined” layout that keeps the app’s five existing tabs. The company first started testing the “Simple Snapchat” redesign last year, which would’ve removed the Snap Map and private chats tabs from the main navigation bar, leaving users with tabs for Stories, the camera, and its TikTok-like video feed, Spotlight. Snapchat’s “simple” redesign had just three tabs. Image: Snap Snap is now reversing these plans after months of testing, seemingly after seeing reduced usage or user frustration. “Our‬‭ most‬‭ engaged‬‭ Snapchatters‬‭ consistently‬‭ demonstrated‬‭ a‬‭ preference‬‭ for‬‭ a‬‭ five-tab‬‭ layout, favoring‬ ... Read full article.