WhatsApp borrowing Apple’s Private Cloud Compute approach to AI privacy

Meta’s encrypted messaging app WhatsApp will use an approach pioneered by Apple to add AI capabilities without compromising privacy. The company has announced that it will use tech it calls Private Processing, which appears to exactly replicate Apple’s Private Cloud Compute … Apple’s Private Cloud Compute Apple takes a two-stage approach to ensuring user privacy for Apple Intelligence features: As much processing as possible is done on-device, with no data sent to servers If external processing power is needed, Private Cloud Compute (PCC) servers are used Any personal data sent to PCC uses end-to-end encryption, so that not even Apple has access to it – but the company goes further than this. It uses an approach known as ‘stateless computation,’ which means that once processing is complete, the personal data is completely wiped from the system. The moment processing is complete, it’s as if it never existed in the first place. Additionally, Apple allows anyone to check the securit ... Read full article.