The iPhone 17 Air looks wonderful – but that’s not why Apple is making it

Yesterday gave us our best look yet at the upcoming iPhone 17 Air, in the form of a highly realistic dummy model shown alongside the iPhone 16 Pro. Apple will doubtless employ a whole range of superlatives to describe the look of the device: thinnest, slimmest, sleekest … and it will of course be the est phone they’ve ever made, and Tim will be sure we’re going to love it … To be fair, we will. I’m absolutely not the intended market for the device. Given that camera capabilities are the reason I tend to upgrade every year, I’m not going to be downgrading to an iPhone with only one. I’m also of the view that the phone won’t look quite so impressive once owners have done what 99% of them are going to do – add the thickness of a case – so for me the key USP of the device is diluted within seconds of taking it out of the box. But … I’m as big a sucker for slim and sleek technology as anyone. The dummy looks absolutely beautiful, and I’m sure the real thing will too. I won’ ... Read full article.