Amazon Prime Day 2025 officially announced for July: What we know so far

Adam Breeden/ZDNET Amazon confirmed on April 29 that its annual July Prime Day event will return this summer. Despite looming tariffs and potential increased prices, Amazon is full steam ahead on its first Prime Day event of the year. Also: Amazon just confirmed its July Prime Day sale will be back, despite looming tariffs Amazon just wrapped up its second annual Big Spring Sale in March, which was extended from five days in 2024 to seven days this year. In a similar fashion, some early leaks suggest that Prime Day will be extended from the usual two days to four days as well. Though Amazon has not publicly announced the dates of the 2025 July Prime Day event or commented on the length of the sale, competing retailers already take advantage of similar savings events that extend prior to, during, and after the dates Amazon selects. Also: Sorry shoppers, Amazon says tariff cost feature 'Is not going to happen' In 2024, Prime Day ran from July 16 to July 17. I've covered plenty of sa ... Read full article.