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The Nintendo Switch 2 could top 100M sold, even as the game industry isn’t in Kansas anymore | Trip Hawkins interview

Published on: 2025-08-02 11:30:00

Trip Hawkins has a long legacy in video games, and he’s still making his voice heard in the industry as a new wave of change comes upon us. Hawkins recently published his views on the imminent launch of the Nintendo Switch 2 console, which has raised hackles among fans who think it is too expensive. The Switch 2 is coming out at $449, and the best games like Mario Kart World will come out at $80. But he noted, “We’re not in Kansas anymore, and Nintendo brands are not just for kids. Because of generational advances, many of the first generation of children who played on the NES are now in their 40s and 50s, and they have kids of their own. Because Nintendo has massive brands and happens to be one of the rare brands that appeal to all people of all ages, it might very well make sense to price the console for these groups, Hawkins said. He noted that a Switch 2 is much cheaper than the standard price for an iPhone, and even a parent on a budget can rationalize it as something that will ... Read full article.