Fivetran acquires Census to become end-to-end data movement platform

After nearly 13 years in business, Fivetran will now be able to offer its customers an end-to-end data movement solution. Fivetran, which helps enterprises move data from a variety of sources into cloud databases, announced on Thursday it has acquired Census, a reverse extract, transform, and load (ETL) platform that enables companies to transfer data out of databases and into operational tools. Census was founded in 2018 and raised more than $80 million in venture funding from firms including Sequoia, Andreessen Horowitz, and Tiger Global. The terms of the deal were not disclosed, but Census was last valued at $630 million in 2022. Once the acquisition closes, the entire Census team will migrate over to Fivetran and the Census brand will eventually be integrated into the Fivetran platform. George Fraser, the co-founder and CEO of Fivetran, told TechCrunch that the deal made sense for Fivetran for a lot of reasons. For one, customers have been asking Fivetran for a reverse ETL solut ... Read full article.