Fivetran to acquire Census

At Fivetran, our mission has always been to make access to data as simple, secure, and reliable as electricity. We started by solving one of the hardest parts of the data journey: building and maintaining the pipelines that move raw data from source systems into the warehouse, with zero maintenance and complete trust in the output. Over the years, we’ve expanded that vision — adding new sources, deployment models, destinations, and transformation capabilities. Fivetran’s agreement to acquire Census marks a major step forward in that journey. Census will extend our platform beyond ingestion and transformation, so Fivetran customers will be able to reliably move governed data to the applications where decisions get made. Census’s reverse ETL engine stands out not just for its reliability and speed, but for how seamlessly it handles schema changes and integrates with modern data technologies. Other tools in the market offer reverse ETL, but many require heavy setup or ongoing tuning to ... Read full article.