Lyft Silver Lets Older Adults Hail a Ride With Live Human Support

Lyft is rolling out a simplified version of its app with live phone support to make it easier for older adults to hail a ride, the company said Thursday -- the same day Uber launched a similar service. Called Lyft Silver, it includes a simplified app interface with larger content, and allows users to connect with US-based support agents who can chat via phone from 8 a.m. to 9 p.m. ET. It'll also prioritize pairing older riders with vehicles that are easier to get into and out of. Lyft Silver will launch nationwide on Monday. To turn it on, click You in the bottom right of the Lyft app to pull up the main menu. Then click on Lyft Silver, and you're good to go. The move is an attempt to boost ridership among adults over 65 years old, which make up just over 5% of Lyft riders, according to the company. Additionally, internal research found that "71% of older adults reported 'low' levels of tech savviness." Lyft says a more simplified and tailored app experience can help lower those tec ... Read full article.