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Amazon’s CEO says the company can weather challenges from tariffs because of how big it is

Published on: 2025-07-29 20:42:46

I thought I’d share a few thoughts on the prospect of heightened tariffs on our stores business. Obviously, none of us knows exactly where tariffs will settle or when. We haven’t seen any attenuation of demand yet. To some extent, we’ve seen some heightened buying in certain categories that may indicate stocking up in advance of any potential tariff impact. We also have not seen the average selling price of retail items appreciably go up yet. Some of this reflects some forward buying we did in our first party selling, but some of that reflects some advanced inbounding our third party sellers have done. But a fair amount of this is that most sellers just haven’t changed pricing yet. Again, this could change, depending on where tariffs settle. Amazon is not uniquely susceptible to tariffs, as it relates to China, retailers who aren’t flying directly from China are typically buying from companies who themselves are buying from China, marking these items up, rebranding, and selling to US ... Read full article.