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Jeff Wang got a big promotion last month. There were lots of tears, but not the happy kind. The 39-year-old was unexpectedly named interim CEO of artificial intelligence coding startup Windsurf. The company had been in discussions with OpenAI about a potential acquisition that would have resulted in a handsome payday for many employees. But the talks fell apart and, on July 11, several founders and top researchers instead left to join Google as part of a $2.4 billion licensing deal. As one of the highest-ranking executives remaining at Windsurf, Wang was elevated to the top job, at least for the time being. His first order of business, he told CNBC, was to break the news at a tense all-hands meeting at the startup's Silicon Valley headquarters. "It was a very, very challenging day," Wang said. "People were crying. It was very, very emotional. I was spending half the time calming down people, because they have families and they got nothing." Windsurf is part of a growing crop of AI startups whose founders and top researchers have been poached by megacaps like Meta , Google, Microsoft and Amazon through high-priced talent grabs that are helping the biggest companies skirt regulatory scrutiny. While the deals often produce big payouts for founders and AI leaders, they can leave investors, other employees and the remaining company in limbo. Samir Kumar, a general partner at Touring Capital, said that what's left is something resembling a zombie company. "There's a big question of what their future prospects are," Kumar said. "Frankly, you hollowed out the organization." The headline-grabbing deal came in June, when Meta rocked the tech industry by announcing a $14.3 billion investment in data labeling startup Scale AI. As part of the agreement, Meta took a 49% stake in the company, hired its CEO Alexandr Wang to lead a new superintelligence lab and said it would deepen the work it does with Scale. A month later, Scale cut 200 full-time employees, or 14% of its staff. Meta's investment had doubled Scale's valuation from $14 billion last year. But that number only exists on paper.
Alexandr Wang, CEO of ScaleAI speaks on CNBC's Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 23, 2025. Gerry Miller | CNBC
Microsoft used a similar playbook in March 2024, when it hired Inflection AI's co-founders and other staffers. Amazon has completed two such deals in the last year, nabbing the founders and top talent away from Adept in June 2024, and from Covariant two months later. Google inked a $2.7 billion licensing deal with Character.AI and hired its founders last August. For Silicon Valley venture investors, long the lifeblood of risky tech startups, the system isn't functioning as intended. Companies that would otherwise be on the path to a potential initial public offering or lucrative acquisition are getting pulled apart, with the bulk of the cash ending up in the pockets of the founders and their leading engineers. "The money doesn't flow as straightforwardly as it would in just a pure M&A transaction," said Rob Toews, partner at Radical Ventures. The Scale deal was the exception as far as venture returns go, as Meta's hefty cash investment resulted in big gains for early investors, most notably Accel. Scale spokesperson Joe Osborne said the company is very much alive. "Comparing Scale to these companies overlooks major differences in our revenue performance, company size, and deal structure," Osborne said in a statement. He said Scale has more than 1,000 employees and over $100 million in revenue with enterprise and government clients. "Meta's investment benefited our investors and employees, kept us independent, and positioned us for long-term success," Osborne said. VCs say one way to try and keep founders and early employees from bailing is through secondary offerings, allowing them to sell a piece of their ownership to investors so they can buy a house, repay debt or just lock in some gains. But secondary sales can't compete with the kinds of offers coming from deep-pocketed tech companies that are flinging open their wallets to win the AI battle. Tech investors and startup employees who spoke to CNBC said it's a trend that threatens to thwart innovation as founders abandon their ambitious projects to work for the biggest companies in the world. "This is not business as usual," said Tom Chavez, co-founder of the startup studio Superset. "This is a disruption."
Regulatory workaround
It's a moment that began after the launch in late 2022 of OpenAI's ChatGPT, which ushered in the generative AI boom. At the time, the tech giants were limited in their ability to expand through mergers and acquisitions. The Federal Trade Commission, then led by Lina Khan, was seeking to block a number of notable tech acquisitions, including Microsoft's $69 billion agreement to buy Activision Blizzard (a deal that eventually closed) and Nvidia's $40 billion bid for Arm (a deal that collapsed). It even tried, unsuccessfully, to stop Meta from completing a much smaller deal — the $400 million purchase of virtual reality studio Within. Meanwhile, regulators in Europe were able to block Amazon's planned $1.34 billion acquisition of iRobot last year, shortly after convincing Adobe to walk away from a $20 billion purchase of Figma. In 2022, the U.K.'s Competition and Markets Authority pressured Meta into selling Giphy, which it had bought for $400 million. The transition from the Biden administration and Khan's FTC to a second Trump presidency has led to some regulatory loosening, but antitrust concerns remain. Tech companies, convinced of their need to bulk up in AI, have found a workaround. "This is now a new playbook that companies are going to run," said Matt Murphy, a partner at Menlo Ventures. "If it's not cracked down upon, I don't really blame them." Murphy added that companies are getting more explicit in saying, "Let's just buy exactly what we want and leave the rest behind." He described the process as "a bit soulless." Maintaining a minority stake means the acquirer could avoid triggering an FTC rule that would require a premerger review. "They're coming as close as possible to just getting under a majority stake of a company," said J.B. Branch, an advocate for consumer rights at nonprofit Public Citizen. "They're doing just about everything they can do without sort of tripping any alarms." Regulators aren't completely in the dark. The FTC last year opened probes into Microsoft's Inflection deal and Amazon's hiring of Adept employees. An FTC spokesperson declined to comment on the status of ongoing investigations or potential probes.
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At Windsurf, the sudden departure of co-founders Varun Mohan and Douglas Chen left employees reeling. Wang was among them. Many staffers at the all-hands meeting had been expecting to hear an announcement about a deal with OpenAI, and some even started filming the session, Wang said. The companies had been in talks about a potential acquisition since the spring. Those discussions fell apart after Windsurf began pushing for a deal that looked less like a conventional acquisition and more like Meta's investment in Scale, according to a person familiar with the talks. OpenAI wasn't interested, said the person, who asked not to be named because the talks were confidential. OpenAI's exclusivity period for the potential acquisition expired on May 1, according to another person familiar with the discussions who also asked not to be named because the talks were confidential. Mounting antitrust concerns over Microsoft's role in the deal, and debates over whether the tech giant would have access to Windsurf's intellectual property, also stalled the talks, the person said. Microsoft is a major investor in OpenAI and has pumped billions of dollars into the startup. Wang said he wasn't told why negotiations with OpenAI had ended. The Google news broke on a Friday. Wang's life changed in a hurry. He said he spent roughly 12 straight hours on the phone with investors, potential buyers and panicked customers. Employees were also barraged with incoming calls from recruiters, he said. At around 5 p.m., Wang received emails and text messages from the team at Cognition, another AI coding startup that's best known for its software-building agent called Devin. After a 9 p.m. phone call stretched past midnight, Windsurf's future began to take shape.
'You just got abandoned'
The following Monday, Cognition announced it was buying Windsurf's intellectual property, product, trademark, brand and talent. Terms weren't disclosed, but according to TechCrunch, the price was $250 million, or less than 10% the amount that OpenAI was reportedly in talks to pay. "There's definitely more motivation now to win than before," Wang said. "You just got abandoned, now it's time to prove to the world that you're still here." Three weeks after Cognition's announced purchase, that company's CEO, Scott Wu, had more news to share. His startup was offering buyouts to Windsurf staffers who weren't sold on their new employer. "Cognition has an extreme performance culture, and we're upfront about this in hiring so there are no surprises later," Wu wrote in a post on X. Windsurf employees who chose to accept the buyout would receive an additional nine months of pay and health care, Wang said. Some underperforming employees were let go, but would receive the same benefits, he added. "You cannot just have employees that came to try to ride a rocket ship," Wang said. "You kind of need everybody to be all in." For now, Windsurf will continue to exist separately within Cognition, but Wang said he doesn't know what his job will be in the future as the teams integrate more deeply. "We're both CEOs of each entity," he said. "I'm actually not sure when the entities combine, what the role is going to be." That sort of uncertainty isn't unique to Windsurf. When Google inked its deal with Character.AI, the search giant's big win was its hiring of co-founders Noam Shazeer and Daniel De Freitas, who had worked at Google in the past. At Character, Shazeer and De Freitas wanted to do two things at once: build a foundational AI lab and an AI consumer company. A former Character employee, who was at the company when the deal took place, said he thought the agreement could be beneficial to the startup, because it would allow the company to focus solely on the consumer business. But many Character employees were drawn to the company because of the founders. Within a month of their exit, up to 10% of the remaining workforce departed, said the former employee, who asked not to be named because the details were confidential. Dominic Perella, Character's legal chief who served as the company's interim CEO after the Google deal, said his company is far from gutted. Besides Shazeer and De Freitas, only a couple dozen researchers left, or about 25% of the company, with 70 employees still remaining, Perella said. Perella added that the entire product team is still on board, as the company focuses on shipping new features to users rather than training AI models. Consumers use the app to create virtual characters, including for companionship, paying monthly subscriptions along the way. Character said it now has about 20 million monthly active users, and that, as of June, paid subscribers were up 250% from a year earlier. "That's quite different from what you think of when you think of an acquihire," Perella said. Perella also said the company set up an escrow account with some of the cash from Google, and will distribute those funds to employees through July of next year, giving them some liquidity from the deal. And, he said, investors and staffers still have the opportunity to profit. "The company didn't leave investors or employees high and dry," he said. In June, 10 months after the deal was announced, Character named former Meta executive Karandeep Anand as CEO. Anand had been serving as an advisor to the company since the prior summer. Anand said he views his role as helping Character become the social consumer app of the AI era, comparing it to what Instagram did for mobile and YouTube for the web. "A founder CEO versus someone who comes in, who takes care of the company – that's my job," Anand told CNBC in an interview. "To prove that I can do this better than anyone else." A Google spokesperson said in a statement that the company doesn't agree with the characterization that Character or Windsurf are zombie companies.
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