Tariffs will take a $900 million bite out of Apple next quarter, says Tim Cook

Elyse Betters Picaro / ZDNET Apple's earnings call offers a glimpse -- a controlled, well-orchestrated glimpse, but something is better than nothing -- into Apple's inner sanctum. With a little bit of reading between the lines and knowledge of Apple's past actions, you can learn quite a lot. And this quarter's earnings call didn't disappoint. The 'color' on tariffs Yesterday was Apple's Q2 2025 earnings day, and the company announced $95.4 billion in revenue, set a number of quarterly records in a range of countries including the UK, Spain, and India, achieved an all-time services revenue record of $26.6 billion, and, despite the saturated smartphone market, still managed to grow iPhone revenue by 2% compared to the year-ago quarter. But one issue loomed large over the entire earnings call: Tariffs. And Apple CEO Tim Cook had quite a carefully crafted statement. (Check out CNET's regularly updated tariff pricing tracker.) And the word of the day for this earnings call was "color ... Read full article.