Apple has managed tariffs so far, but Cook lacks long-term answers

(L-R) Apple CEO Tim Cook, Vivek Ramaswamy and Secretary of Homeland Security Kristi Noem attend the inauguration ceremony before Donald Trump is sworn in as the 47th U.S. President in the U.S. Capitol Rotunda in Washington, D.C., on Jan. 20, 2025. Apple CEO Tim Cook, after nearly a month of anticipation from investors, on Thursday finally revealed how Apple was navigating the Trump administration's tariffs. The company only saw a "limited impact" on tariffs between January and the end of March, Cook told investors on an earnings call for the company's second quarter results. For the current quarter which ends in June, Apple is predicting about $900 million in additional costs for those tariffs — assuming nothing changes, Cook said. That surprised analysts who said on the call that they expected the costs to be higher. The vast majority of Apple's products are "currently not subject" to Trump's reciprocal tariffs, Cook said. But beyond June, he didn't say much. "I don't want to pre ... Read full article.