This smart fitness product could be the perfect companion for Apple Watch

Avelo Running is a fitness-focused startup that recently came out of stealth to unveil their first product. What the company is building has the potential to be the perfect running companion for Apple Watch. Any runner with a smartphone can benefit, though, without bringing a phone or watch along for the run. Avelo intrigued me from the moment the company crossed my radar—before revealing their actual product—though I worried their running solution might ask me to choose between it and my Apple Watch. I’m not sure I would have ever run my first mile without the Apple Watch, much less my first 5K or seventh half marathon, so there’s real product loyalty that has built over time. The watch is also a lot more than just a run tracker for me, and I’m not keen on strapping more tech to myself. Avelo isn’t trying to compete for space on the wrist, though. Instead, the firm will compete in a market where brand loyalty has even more of a cult status: running shoes. Avelo Running shoes in my ... Read full article.