Reddit’s AI play is for the Google crowd, not just the community scrollers

Reddit CEO Steve Huffman says there are two kinds of people who come to the social media platform: Scrollers and Seekers. Scrollers are the ones who come to Reddit’s core product, to engage in community conversation about topics they’re passionate about, from r/sourdough to r/popculturechat. Then there are the Seekers, the people who might type their specific query into Google Search and tack “Reddit” on the end so they can find real advice and opinions from real people. Reddit Answers, the company’s AI-powered chatbot that surfaces verbatim answers and summaries from existing Reddit posts, is for the Seekers. And early results suggest it is already gaining traction. “Up until very recently, we haven’t built a product for them,” Huffman said Thursday on the company’s first-quarter earnings call. “Those users are not coming to Reddit for a community in that moment. They’re coming for an answer. And I think we can [acknowledge] the use case that the user’s bringing us and be more effe ... Read full article.